Tuesday, June 30, 2009

Who's watching the watchers?

The Globe and Mail:
silicon chip in your Viagra pack reports back to Pfizer on how much you took, and when. You fetch the last Coke from your chip-tagged fridge and your TV airs a Pepsi ad. Your phone company combs your trash for the chips you've cast off, selling the data it finds to marketers. And when you pick up pricey pasta at the supermarket, a screen on your shopping cart flashes an ad for a high-end sauce to go with it.

Science fiction? Not at all.
Full article: http://ping.fm/7ycq3


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